Auto-Capture Website Leads into Your CRM

What It Does

Every time someone fills out a contact form on your website, this automation instantly creates a new lead in your CRM, sends you a Slack notification, and fires off a personalised welcome email — all within seconds.

How It Works

1. Trigger: A visitor submits your website contact form
2. Step 1: n8n receives the webhook and cleans up the data (trims whitespace, normalises phone numbers)
3. Step 2: A new contact record is created in your CRM (Airtable / Notion / HubSpot)
4. Step 3: A Slack message is posted to your #new-leads channel with the lead's name, email, and message
5. Step 4: A personalised welcome email is sent to the lead using a pre-built template

Why It Matters

Without automation, leads sit in a form inbox for hours. Studies show that responding within 5 minutes makes you 21x more likely to qualify a lead. This workflow ensures zero delay.

Who Is This For?

• Freelancers and agencies receiving enquiries through their website
• Small businesses that don't have a dedicated sales team
• Anyone who has ever forgotten to reply to a lead