Competitor Monitoring

What It Does

Monitors your competitors' websites and social media for pricing changes, new features, and announcements — then alerts you so you can respond quickly.

How It Works

1. Trigger: Runs daily on a schedule
2. Step 1: Scrapes competitor pricing pages, feature pages, and blog posts
3. Step 2: Compares today's data with yesterday's to detect changes
4. Step 3: If changes are detected, a Slack alert is sent with the details
5. Step 4: All data is logged in a tracking sheet for trend analysis

Why It Matters

If a competitor drops prices or launches a feature and you find out weeks later, you've already lost deals. Real-time monitoring keeps you informed and lets you adjust your strategy proactively.

Who Is This For?

• Sales teams competing in crowded markets
• Product teams tracking competitor features
• Agencies that need to justify pricing relative to alternatives