AI Lead Scoring

What It Does

Scores every incoming lead based on their engagement, company size, budget, and fit — so your sales team focuses on the leads most likely to convert.

How It Works

1. Trigger: A new lead enters your CRM
2. Step 1: AI analyses the lead's data — job title, company, source, form responses
3. Step 2: Each lead gets a score from 1–100 based on your ideal customer profile
4. Step 3: High-score leads are flagged as "Hot" and your team gets an instant alert
5. Step 4: Low-score leads go into an automated nurture sequence instead

Why It Matters

Not all leads are equal. Without scoring, your sales team wastes time on tyre-kickers while hot prospects wait. AI scoring ensures the best leads get attention first.

Who Is This For?

• Sales teams getting more leads than they can handle
• Businesses that need to prioritise outreach
• Anyone who wants to stop guessing which leads are worth calling