Building Lead Capture & Scoring Agent for My Agency

The Problem

Leads were coming from LinkedIn:

• Connection accepted
• DM replies
• Cold outreach responses

But manually I had to:

• Check messages
• Copy details into Notion
• Decide priority
• Write replies
• Update pipeline stage

That delay costs deals.

The System

Now when someone:

• Accepts my connection
• Replies to my outreach

The automation:

1. Captures webhook data
2. Normalises lead details
3. Checks if the lead already exists in Notion
4. Sends data to AI for scoring
5. Returns:
   • Hot / Warm / Cold
   • Reason for score
   • Suggested reply
6. Creates a Notion lead card
7. Sends structured alert in Discord

Everything happens instantly.

What Changed

Before:

• Manual CRM entry
• Guesswork prioritisation
• Slow replies

After:

• Automatic logging
• Clear lead priority
• Faster response time

Speed compounds in sales.

Why This Matters

Most agencies don’t have a lead generation problem.

They have a follow-up system problem.

Automation fixes that.